Orange you glad you decided to be social?

message points

could anyone explain to me again what a message point is or show an example? I am having a hard time writing some of mine.

thank you!

Permalink Reply by Laura Rey on November 17, 2009 at 11:48am: Message points are the most important things you want to get across to your audience. They should start conversations; be conversational short, simple and easy to remember. You should have about three message points that you keep coming back to during a campaign.
An example message point from my Mazda campaign is "Join our design process through social media, tell us what you need in a car that's going to get you to your destination."
Notice how I've asked the audience to help me help them?
A lot of times I'll repeat key words like "help," "dream," "destination," and most important, "you." Think about key words you want people to remember and how they can help you with your key messages.; ▶ Reply to This