Orange you glad you decided to be social?
message points
could anyone explain to me again what a message point is or show an example? I am having a hard time writing some of mine.
thank you!
thank you!
Replies to This Discussion
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Permalink Reply by Laura Rey on -
Message points are the most important things you want to get across to your audience. They should start conversations; be conversational short, simple and easy to remember. You should have about three message points that you keep coming back to during a campaign.
An example message point from my Mazda campaign is "Join our design process through social media, tell us what you need in a car that's going to get you to your destination."
Notice how I've asked the audience to help me help them?
A lot of times I'll repeat key words like "help," "dream," "destination," and most important, "you." Think about key words you want people to remember and how they can help you with your key messages.
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